We are living in “The Digital Age” with technologies like DVR’s, XM Radio, MP3 Players, Internet and Smart Phones. With the development of new technologies constantly responding to the needs and demands of media consumers, Vitae wants to be in a position to move with them.
New Media allows on-demand access to content any time, anywhere, on any digital device. It’s the “on-demand access” that is important. When a woman faces an unplanned pregnancy, she wants information immediately about pregnancy, her options, or where she can go for help. Vitae has researched and produced two websites to respond to that need.
YourOptions.com was designed for the woman who relies on the Internet as a primary resource for her decision making. A recent study by two Boston Children’s Hospital doctors claims women seeking abortions in states with few abortion centers are more likely to search online for those resources. The YourOptions.com website provides information about pregnancy, her options, testimonies from other women who have been in similar situations, and resources where she can find local help.
GravityTeen.com reaches out to a younger audience through teen advice and stories. This website is designed to build confidence and personal strength for teens who are facing challenges such as an unplanned pregnancy.