To achieve its mission of impacting the culture through the use of mass communications, the Vitae Foundation knew that to be effective, it must have a solid base of research about its audience. Primarily focusing on women facing unplanned, unwanted pregnancies, Vitae pioneered a series of landmark studies working with Dr. Charles Kenny and his Right Brain Research methodology, to better understand the complexity of the emotional dynamics that influence a woman’s decision about her pregnancy.
Vitae’s initial project with Dr. Kenny resulted in a complete paradigm shift within the pro-life arena. A summary of those finding entitled, “Abortion: A Failure to Communicate” was published in the April 1998 edition of First Things.
A second article, “A New Understanding of the Trauma of Abortion,” was published in the February 21, 2013, issue of American Thinker.