Vitae has identified a number of measuring tools to judge effectiveness of its media campaigns. The type of media venue used, the audience, and the message all effect the choice of measuring tools and how results are reported. Through God’s blessings, Vitae ads have positively impacted women’s lives and saved babies from the horror of abortion.
In 2012, Vitae ran a billboard campaign in Dallas/Ft. Worth that generated a 30% increase in calls to the local Pregnancy Health Center.
The 2012 Internet advertising campaign in Los Angeles and Dallas/Ft. Worth, including Google, MySpace and Facebook, increased traffic to vitae’s online help website, www.YourOptions.com. There were over 85, 000 visits to YourOptions.com from March 2012 thru November 2012.
Vitae worked with a Pregnancy Help Center in Ft. Lauderdale on a Google Places campaign in 2012. The local PHC reported increases in Abortion Vulnerable clients and over 125 babies’ lives were saved.
In Boston, Vitae worked with a local Pregnancy Health Center on a Google Places Internet campaign that saved the lives of over 75 babies.
Vitae’s 2012 radio campaign in Springfield, MO has resulted in over a 10% increases in appointments. The local Pregnancy Help Center has also reported an increase in the number of men accompanying their pregnant wife or girlfriend to those appointments.
Vitae is part of Meet Life, a joint initiative to reduce Missouri abortion numbers by one-half. This initiative began in 2012 and will continue until the end of 2016.
In 2012 Vitae placed 21 billboards in Kansas City as part of the Meet Life campaign. These billboards helped direct Abortion Vulnerable women to the local Pregnancy Help Centers. Increases in women being served and babies being saved have been reported.
In St. Louis Vitae placed 35 Billboards as part of the Meet Life campaign. This helped increase numbers of Abortion Vulnerable clients at a local Pregnancy Help Center. In addition Vitae placed radio advertising for the same PHC.