Vitae has identified a number of measuring tools to judge effectiveness of its media campaigns. The type of media venue used, the audience, and the message all effect the choice of measuring tools and how results are reported. Through God’s blessings, Vitae ads have positively impacted women’s lives and saved babies from the horror of abortion.
During 2009 Vitae’s New York City campaigns saved an estimated 1,323 babies from abortion.
In 2010, Vitae ran a summer subway campaign in New York City that generated at least 750 calls to the local Pregnancy Centers.
In Los Angeles, Vitae’s advertisement in a Hispanic ad circular more than doubled the number of abortion-minded women who came into the Los Angeles Pregnancy Center.
2009/2010 Internet advertising in Los Angeles and Dallas/Fort Worth, including Google, MySpace and Facebook, increased traffic to Vitae’s website, www.YourOptions.com, by more than 66,000 visits.
A 2-month Mobile advertising campaign in Dallas/Fort Worth generated an additional 1,654 visits to the mobile version of www.YourOptions.com.
In Washington, DC, Vitae worked with three Pregnancy Centers in the metro area to run a targeted bus advertising campaign during 2009. The Pregnancy Centers received at least 2,300 calls generated from those ads and saved an estimated 150 babies.
Vitae posted a total of 105 billboards throughout the greater Kansas City area from October 2009 through February 2010. These ads generated a significant increase in calls to the local Pregnancy Centers and saved at least 83 babies from abortion.
Vitae’s 2009 Atlanta billboard campaign generated nearly 2,000 calls to the local Pregnancy Centers.
Vitae ran an integrated media campaign in Dallas/Fort Worth during 2009 and 2010 that increased calls to OptionLine by 114% while Vitae ads were appearing.