The majority of abortions in Colorado take place in the Denver/Boulder area. The Vitae Foundation has made the move to this Rocky Mountain state and has high expectations to reach women who believe they don’t have options when faced with an unintended pregnancy. It also happens to be the home of one of the most notorious late-term abortionists in the country.
A generous donor wanted Vitae to get started in Colorado, where there were 14,710 abortions in 2011 (most recent data available). Vitae Vice President Rene’ Maxey met with a number of Pregnancy Help Center (PHC) directors and introduced Vitae’s marketing tools and expertise to them.
“I’m very excited to work with Real Choices, the first center to get approval in the application process, so we can move forward in an area where women need to be reached by caring centers first—before the abortion industry,” Maxey stated. “We have given them a boost with website optimization, and they are very pleased with the results.”
Real Choices Executive Director Jenny Langness is also excited about the initial results.
“Since we began our collaboration with the Vitae Foundation, our web presence is incredible! We went from 150 impressions a month to 1,500. Our phone now rings almost exclusively with women seeking pregnancy tests and ultrasounds,” Langness noted. “We are excited to work on a collaborative marketing campaign, where through Vitae’s help all pregnancy centers in Colorado can receive maximum exposure. Can you imagine what might happen if we were consistently reaching 80 percent of our target audience? I firmly believe that when we all work together, we will see the tide turn in our state!”
Real Choices has three locations: one in Layfette (northwest of Denver) and two in Boulder, including a key location on the University of Colorado campus.
Maxey has met with additional Colorado PHCs who are interested in joining Vitae’s targeted campaign there. She has been in Denver and expects those centers to be joining the campaign soon. This is key as most abortions that take place in the state are performed in the Denver/Boulder area.
“There is so much collaboration between these centers. It’s almost like they are one organization!” Maxey explained. “Our goal is to have these centers be on the same page. That’s one of the biggest hurdles we face in other places before we can even start advertising. The time has come for us to burst this abortion bubble and act as one voice, much like the abortion industry is seamless in their marketing of women. We have to be as good, if not better, than our competitor.”
One of the most gruesome atrocities in Colorado is that fact the abortionist Warren Hern is performing abortions on women who are pregnant beyond 26 weeks. His abortion mill is located in Boulder. His website even offers burial services after he has completed the late-term abortion. “Yes, Vitae is needed in Colorado!” Maxey noted.
According to the Guttmacher Institute, Planned Parenthood’s research arm, 16 percent of Colorado women of reproductive age had an abortion in 2011. There are 42 abortion providers in the state. Hopefully 2014 will mark the beginning of an era where fewer abortions take place because more women found better options—life-saving options.