Carlson at podium_cropTucker Carlson does what most television hosts won’t do.  He talks about abortion at least once a week on his week night FOX News Channel show, because he believes it is the most important issue facing our country today.  “Culture matters more than anything,” Carlson told around 300 Vitae Foundation supporters gathered at the InterContinental Hotel in Dallas on Saturday night.

It’s also an issue that’s personal to Carlson for a couple of reasons.  First, his grandmother was 15 when his dad was born in Boston.  It was 1941.  “If it had been 1973, I wouldn’t be here,” the host of Tucker Carlson Tonight stated.  His dad was sent to an orphanage in what he called “a really messy story.”

In fact, it didn’t go that well for a while.  “Just because you make the right decision doesn’t mean it’s easy.  That’s one of the reasons people make the wrong decisions because they fear that messiness,” Carlson noted.

“In the end it worked out great, and I’m here because of that decision.  I have lunch with my dad every Friday, and talk to him every single day,” Carlson stated.

Another reason this father of four is so passionate about the issue of life is what happened when he and his wife, Susan, were expecting their second child.  Their doctor told them that a test came back indicating their child would be born with Spina Bifida.  He recommended they terminate the pregnancy.

“My wife responded with a very bad word.  THE very bad word, to indicate no way was this happening,” Carlson explained.  She went on to tell that doctor, “You’re not allowed to kill that child.  You know why?  Because you’re not God.”

Carlson shared that son is now 6′ 2″ and a junior at the University of Virginia.  There were also no health issues for him growing up.  The doctor had it completely wrong.

If a woman finds herself in an unintended pregnancy, Carlson said he’s glad Vitae is out there helping women find the support they need.

“One of the reasons I’m so grateful to be here with Vitae is they do the work that needs to be done above all, which is to speak to people in a way they can understand.  You can have the right views, but if no one hears them, then it’s irrelevant,” the author and former war correspondent noted.  “Someone needs to be thinking deeply about how to make that case to the rest of the country.  That is exactly what Vitae does.  I’m here because I’m grateful for that.”

Vitae President Rob Rysavy thanked Carlson for being a voice for many in this Great Nation.  He also talked about how Vitae used to maintain pretty tight control on its Right Brain research.  Recently, though, it was decided to open the vault on this research, research Vitae transformed into the world’s largest knowledgebase on abortion decision-making.

“We just started making that research fully available to pregnancy centers free of charge through Vitae’s new Judy Borst Information Console.  Less than one month after its launch, we are already approaching 300 centers who have been issued credentials for the console,” Rysavy stated.

Senior Market Director Stacey Kromer explained how Vitae crafts its messaging using custom digital media strategies to reach women who are on the verge of an abortion decision.

Over the years Vitae has worked through vendors to help create and place its media. For the first time ever, beginning this year, Vitae brought production and placement inhouse with its own team of experts. This is to ensure that the messaging is truly wedded to the research.

“We can save the pregnancy centers so much money by providing research-based websites, SEO and paid search. These are proven marketing tools, but add the element of Vitae’s research, and it results in a much higher rate of abortion minded-women entering through centers’ websites, an electronic front door,” Kromer noted.

Vitae has at its fingertips on the tools that allow it to conduct competitive analyses with abortion clinics in Dallas.  These tools provide the ability to know exactly how their bid strategies and monthly budgets are constructed. Then, Vitae can capitalize on any strategy vulnerabilities and outbid them.

“We are outbidding them each month and reaching more abortion-determined women with a message of hope.  Is it working?” Kromer asked.  “Yes!  In just the past 30 days, we’ve connected over 400 women who are considering abortion with local centers in the Dallas area.  That’s over 400 women who won’t be patronizing local abortion clinics!”

Carlson was happy to make the trip to Dallas on behalf of Vitae, even though his plane had mechanical difficulties and he had to go to another airport to make it in time.

 “God bless Vitae.  Every one of those children you save will grow up and have descendants that won’t even know to thank you,” Carlson stated.

At the end of Rysavy’s remarks, he told the audience that if they remembered nothing else of what he’d said, they should remember this:  “We’re professional, we’re effective, and we’re efficient. So, when you give to Vitae, you’re fueling an organization that is efficiently successful and employs your treasure very wisely. I hope we can continue to count on your generous support.”

Donate now if you’d like to help Vitae continue its targeted digital media strategies and help even more women find life-affirming Pregnancy Help Centers where they can receive caring and practical support.