Vitae’s Marketing and Research Application (MRA) department has been working diligently to tweak its digital strategies to reach more and more women each month. Considering we reached 10,000 women in 2017, these “tweaks” have shot that number higher—by almost three-fold—and there’s still five months to go!
“Now we’re on track to connect 50,000 women with our collaborating centers this year! To put this another way, a woman considering abortion is connected to her local pregnancy center through a Vitae ad every ten minutes,” Vitae’s Director of Marketing and Research Application Brandy Meeks said. “We need to put every available resource into these productive strategies so we can continue to help as many women as possible who believe abortion may be their only answer.”
Vitae President Debbie Stokes is not surprised by these results. She knows the research has been and continues to be key in placing the right digital marketing messages that appeal to women who are pregnant and don’t want to be.
“We know from Vitae’s research that women want control over their choices and safe healthcare options. One of the reasons women choose Planned Parenthood is because they feel it’s a safe option, but every day more and more women are finding out that pregnancy centers provide numerous options that are far safer,” the Vitae president stated.
We will not be able to reach 50,000 women by the end of the year without your help! Please consider a gift today so Vitae’s ads can be there when women reach for their phones and look for help to answer the question, “Now what?”