“It’s not a battle between Democrats and Republicans. I wish it were that simple. It’s a battle that will determine the type of people your children and grandchildren will be,” Fr. Jonathan stated. “It comes down to the very fight that the Vitae Foundation is waging in our culture. It’s about abortion.”
The former Program Director of SiriusXM’s The Catholic Channel said that as a culture we need transformation, but as individuals we need restoration.
“We need a transformation of the mind,” Fr. Jonathan noted. “What Vitae Foundation is doing is using the gifts of reason to be able to reach out, not in ideological battles of Left vs. Right, but rather in understanding of what drives this woman to do something that would hurt her and hurt her child.”
Vitae President Debbie Stokes shared that in the early days of Vitae’s TV campaigns, a large net was cast trying to catch the attention of women. It was expensive and not always efficient, but back then it was where that audience lived.
“Today they live online, and that is a huge bonus for us,” Stokes stated. “Instead of us searching for them, they are coming to us!”
Vitae Senior Market Director Stacey Kromer told the audience that Vitae has invested over $3 million to understand how to effectively message to abortion-determined women.
“We are reaching women in that ‘Now’ moment, by revolutionizing communication with abortion-determined women,” Kromer stated. “Planned Parenthood has $190 million to spend on marketing, yet abortion activists complain that Pregnancy Help Centers (PHCs) do better reaching women on Google than abortion facilities. PHCs outperformed abortion providers five to one.”
Kromer shared the exciting news that through the first eight months of this year, Vitae has connected with 34,348 women who then made appointments via the digital storefronts of its collaborating PHCs.
One study indicates that if just one person would have offered help, most women who had chosen abortion said they would have carried their baby to term. Vitae’s mission is to find them first and to direct them to lifesaving centers that offer caring support and practical assistance. It gives new meaning to the phrase: Pro-Life is pro-love.
Fr. Jonathan shared a personal story that offered insight into a family tragedy. At a family reunion on his mother’s side, his mom’s cousins were sitting around talking and the oldest of these siblings asked, “How is it that we all turned out kind of normal?” The siblings who ranged in age from 15-30 had experienced their mother committing suicide by jumping out of a Manhattan apartment building. The youngest sibling replied, “I think I know why. It’s because we all knew we were loved unconditionally, even if it was by one person.”
It turned out they were talking about the mother who had loved them unconditionally. “That was enough,” Fr. Jonathan shared. “God’s grace, even in tense times, is certain if we are loved by one person. God’s love is unconditional, and that is enough for our minds to be renewed.”
Reaching out to a woman who feels alone during an unplanned pregnancy and connecting her to real options so she knows she is not alone, that too, is the power of God’s grace and Vitae’s digital strategies.
“What I am sure of is if we listen to the Holy Spirit and say I’m not going to be an impediment to what God wants me to do and support the Vitae Foundation and the battle for the American soul, then we will win this battle,” Fr. Jonathan concluded.