Debbie Stokes, a 20-year veteran with the Vitae Foundation, became its new president effective July 1, 2018.
Over the years, Stokes has played a critical role on almost all of Vitae’s television ad shoots. She helped choose the production teams keeping in mind the cultural issues relating to each commercial. Stokes knew it was important to maintain production teams that were known for their expertise to prevent costly mistakes relating to a cultural community outside of their own.
In 2003, when Vitae made a tectonic shift to call-for-help ads targeted at women experiencing unplanned pregnancies, Stokes was there, going into markets and walking through some of the most crime-ridden neighborhoods in Los Angeles, Washington, DC and New York City. There were neighborhoods where a pregnancy center was surrounded by ten abortion facilities. She met with pregnancy center directors and others from the pro-life community to get the lay of the land. This information helped determine not only the right ad but where in the large market to air it as well.
As Vitae’s Brand Manager, Stokes made sure everything produced was in line with Vitae’s vast knowledgebase of research. As an educator, Stokes is gifted with the ability not only to absorb the complicated research but fully share it with others in a way that makes it easily understandable, including how it’s applied.
“I love the work that Vitae does, and even more, the people that God has put in my path as I travel this Vitae journey,” Stokes stated. “In all my years at Vitae, I’ve never been as excited, as positive, as energized about the future as I am right now. Our Vitae team has the knowledge, the experience, the energy and the drive to blow our results out of the water!”