Chaffetz Draws a Crowd Visiting Vitae Headquarters

Fox News Contributor and Former Congressman Jason Chaffetz visited Jefferson City, Missouri, to share his story and encourage the nearly 1,000 attendees to follow Vitae’s lead in using the #ProWomanApproach to save lives. Chaffetz shared […]

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The National Women’s Health Study

I’m so excited to be heading up the Women’s Health Study along with Dr. Rodney Brim. This Study has two objectives. The first is to identify and understand what differences across multiple factors co-vary with […]

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What We Do Really, Really Matters

I was flipping through a recent copy of New Scientist magazine when this headline caught my eye: “This is a terrifying, nail-biting, exciting time to be alive…” It is a partial quote from an interview […]

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Chatbot Saves a Life in Savannah, Georgia

Nestled in the oldest city in Georgia, ThriVe Express Women’s Healthcare sees a high volume of women in search of help during unplanned pregnancies. With a population of 150,000, the city receives a multitude of […]

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“Amber” and Netta

Annika and her husband came into Care Net of Puget Sound looking for an ultrasound. They knew they were pregnant, but not sure how far along the pregnancy was. As soon as Care Net’s Client Advocate started asking Annika the intake questions, she interrupted and said, “We are not sure what we are going to do; we want an abortion.” The couple had a young son at home and felt they were not ready for another baby. The Client Advocate explained that they don’t perform or refer for abortions but could provide information to help in their decision.

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“Mary”

Annika and her husband came into Care Net of Puget Sound looking for an ultrasound. They knew they were pregnant, but not sure how far along the pregnancy was. As soon as Care Net’s Client Advocate started asking Annika the intake questions, she interrupted and said, “We are not sure what we are going to do; we want an abortion.” The couple had a young son at home and felt they were not ready for another baby. The Client Advocate explained that they don’t perform or refer for abortions but could provide information to help in their decision.

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“Johanna”

Annika and her husband came into Care Net of Puget Sound looking for an ultrasound. They knew they were pregnant, but not sure how far along the pregnancy was. As soon as Care Net’s Client Advocate started asking Annika the intake questions, she interrupted and said, “We are not sure what we are going to do; we want an abortion.” The couple had a young son at home and felt they were not ready for another baby. The Client Advocate explained that they don’t perform or refer for abortions but could provide information to help in their decision.

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Abortion: A Failure to Communicate

For twenty-five years the pro-life movement has stood up to defend perhaps the most crucial principle in any civilized society, namely, the sanctity and value of every human life. However, neither the profundity and scale […]

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Trauma of Abortion

The pro-life movement has long endeavored to understand the complex emotional struggle behind a woman’s decision to continue or abort an unplanned pregnancy. To explore the dynamics of this dilemma and to aid pro-life groups […]

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Saving Grace

The Planned Parenthood Brand & Branding PHCs By Carl Landwehr and Jeff Pauls, Ph.D. “It made me feel like I needed to go to a real doctor and Planned Parenthood clearly had ulterior motives.” ~Vitae Research Participant […]

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Saving Grace Part One:

The Strengths and Weaknesses of the Planned Parenthood Brand By Carl Landwehr and Jeff Pauls, Ph.D. This study found that the Planned Parenthood customer can generally be divided into two categories: younger women in their fertile years […]

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Saving Grace Part Three

Building the Pregnancy Help Center Brand By Carl Landwehr and Jeff Pauls, Ph.D. This is the third in a series of three articles covering the results of our seventh in-depth Right Brain research study, involving over […]

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Saving Grace Part Two

The “Healthcare” Message Now Being Marketed by Planned Parenthood By Carl Landwehr and Jeff Pauls, Ph.D. This is the second in a series of three articles covering the results of Vitae Foundation’s seventh in-depth Right Brain […]

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