Findings

This study found that the Planned Parenthood customer can generally be divided into two categories: younger women in their fertile years and the “legacy customer,” a previous Planned Parenthood customer.

In earlier studies, it was discovered that women seek abortions to restore their current self and protect their future self. In yet other studies, it was discovered that many women, even young teenagers, write a life plan.

This area of findings showed, unfortunately, that respondents were unaware of the idea of the Pregnancy Help Center, although they occasionally referenced government health clinics as an alternative to Planned Parenthood.

For twenty-five years the pro-life movement has stood up to defend perhaps the most crucial principle in any civilized society, namely, the sanctity and value of every human life.

The pro-life movement has long endeavored to understand the complex emotional struggle behind a woman’s decision to continue or abort an unplanned pregnancy.

Investigating the marketing messages of abortion advocates helps Vitae articulate the pro-life message more effectively and persuasively.