The Vitae Foundation knew that to be effective it must have a solid base of research about its audience. Primarily focusing on women facing unplanned, unwanted pregnancies, Vitae pioneered a series of landmark studies working with The Right Brain People® that resulted in a complete paradigm shift within the pro-life arena.
YourOptions.com was launched in 2009 to provide a website that offers comfort, reassurance, knowledge and support to women facing an unplanned pregnancy. Our goal is that this site will equip and empower you or your loved one to make a confident, knowledgeable decision.
Vitae also works with experts in the business of search engine optimization to ensure women who are using digital technology to find help with their unplanned pregnancy are pointed to life-affirming options.
With the help of all of our supporters, Vitae truly is bringing media to life! Vitae measures all advertising and Internet activity to evaluate what level of impact our ads are creating. Please read some of the exciting results and success stories.