You feel it — the grief, the anger, the urgency. Abortion is an injustice, and you want to do more than feel helpless about it. You want to create real change.

But knowing how to make abortion unthinkable? That’s where it gets hard.

Vitae Foundation has spent over 30 years answering that exact question. Traditional research tells you what people think. Our Emotional Research uncovers why — the deeply personal fears, pressures, and emotions that drive abortion decisions. Through more than $4 million (CAN YOU VERIFY THIS?) and 12 dedicated studies, we’ve built the most unique body of research on abortion decision-making in the world.

Then we give it away. Freely. To pregnancy centers, pro-life organizations, medical professionals, pastors, policymakers, Christian counselors, conservative attorneys, and media leaders — equipping everyone on the front lines with messaging that actually saves lives.

Your gift doesn’t stay with us. It ripples outward across an entire Movement, reaching women and men at their most vulnerable moment and giving them a reason to choose life.

Vitae is proud to hold the highest ratings from Charity Navigator and Candid (formerly Guidestar). We don’t take lightly the trust you place in us.

Babies’ lives are being saved. A culture of life is being built. It starts with people like you who refuse to give up.

Give today. Multiply the impact.