As the premier research authority on abortion decision-making, we’ve spent decades successfully reaching women with lifesaving messages. Now we’re ready to share what works and what doesn’t so that together, we can defeat misinformation and build a future where abortion is unthinkable.

Equip yourself with
evidence-based research and
messaging to defeat
misinformation and make
abortion unthinkable.

Vitae’s Unique Research

Quantitative Research

  • Collecting and analyzing numerical data for statistical analysis.
  • Questionaires, experiments, and structured observations.
  • Acts as a “snapshot” of current cultural trends and opinions and can confirm the results and measure the intensity and frequency of each emotion identified in emotional research studies.

Qualitative Research

  • Collecting and analyzing non-numerical data such as text, video, or audio to understand experiences.
  • Focus groups, open-ended surveys, and one-on-one interviews
  • Acts as a way to gather in-depth insights into a program or to generate new ideas for research.

Vitae’s Emotional Research

  • Collecting and analyzing non-numerical data to understand the psychological motivators and other drivers for consumer behavior.
  • Interviews, storytelling, focus groups, surveys, observation
  • Since emotional motivators behind consumer behaviors don’t change as the culture or other dynamics change, this method of research is timeless, proving itself as the premier method for creating messaging.

Our Lifesaving Process