Our Mission

We encourage a culture of life through
research-based messaging.


Our Research

The Vitae Foundation is the world’s leader in research of abortion decision-making and how best to apply that to marketing messages.

Our Reach

Whether it’s digital strategies, access to the research or training others to apply it, Vitae’s reach continues to grow exponentially.

Our Results

In 2018, Vitae made a resounding impact on our culture – by integrating our research into effective messaging that reached women with lifesaving results.

Info For Pregnancy Centers

What we do.

7

Research Studies

3.5

Millions Spent on Research

28

Years Reaching Women

Why you matter.

With the help of our supporters, Vitae is reaching women first—before the abortion industry—and THAT matters!  Please read some of our exciting success stories!

Sheila & Carly

“Sheila” was pretty far along before she broke down and told her mother she was pregnant.  Deep down, she knew her mother wouldn’t be happy.  She never dreamed she’d hear these words, “You can kill yourself or kill your baby!” When Sheila reached out for help, she found Hand ‘N Hand Pregnancy Center.  There she was…

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Shayla

As a Christian, Shayla never thought she would consider having an abortion. But the day she walked into Southside Pregnancy Center, she felt she had no other choice. Abortion was the answer. Shayla’s hands were full. She was already a single mother parenting a one-year-old. She had growing concerns about the relationship with the father of…

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Sarah

Sarah came into the center and appeared to be very guarded. She was very open that having a baby at this time was extremely inconvenient. She had just moved back in with her parents and was already watching her step-mom’s 2-year-old daughter. Sarah said that her parents were going to be so angry with her.…

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Sapphire & Stephanie

“Sapphire” came to Parkville Women’s Clinic (PWC) wanting abortion information. As the nurse told her about the abortion procedure, tears ran down her cheek. She was given an ultrasound, and she saw her baby at 9-weeks. Her response: “I don’t think I can do this.” Did she mean she couldn’t go through with the pregnancy?…

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Events.