May 5th—That is our deadline. That is the date you need to write on your mirror and remember to pray for each and every morning with urgency and immense fervor. May 5th is the day that could determine if voters enshrine abortion as a right in our state’s...

In the heartland of America, a crucial battle looms—one that could profoundly impact the future of abortion legislation across the United States. Missouri, renowned for its strong pro-life stance, finds itself at the forefront of a pivotal moment in the national fight...

Since 1992, Vitae has used several forms of research to better understand how people viscerally feel about abortion. However, the most profound and timeless findings, which Vitae is known for, came from using the Emotional Research method.Much research in the Pro-Life...

The abortion industry uses their decades-old strategy to exploit women facing unplanned pregnancy. Their narrative should never be trusted! I can make this assertion because of three areas of lived experiences.           1) I am an Abortion Survivor. A D&C...

The National Concern for Women Strategy uses a three-tier approach to simultaneously reach vast groups of men and women to save lives, cause hearts and minds to change, and ultimately restore respect for life in today’s culture.The three types of ads used by Vitae’s...

April came into Parkville Women’s Clinic seeking an abortion, but she was not prepared for what she saw on the ultrasound that day. When she looked at the ultrasound screen, she was stunned to see not one but TWO babies! April immediately thought about her life...