Pregnancy centers are known for their courage to tell the truth and empower women (and men) to be courageous, despite their circumstances. Vitae works closely with a number of pregnancy centers across the nation, known as “Alpha Centers,” to help reach women using digital marketing.
Alpha Centers are hand-picked and vary demographically to act as test sites for Vitae’s research-based marketing strategies. Each Vitae Alpha Center has seen increases in traffic since applying Vitae’s research. Most recently, Southside Women’s Services (Evergreen Park, IL) was recognized for their impact in the community. They were voted the #2 Non-Profit by Chicago Tribune readers in the “Best of Southland,” a title given out for the past thirty years in Chicago, Illinois. Non-profits and other businesses are nominated by the public and winners are chosen by a popular vote.
Veronica Studnicka, the Executive Director commented, “At Southside Women’s Services, our dedicated staff is deeply committed to delivering top-notch medical care to women navigating unplanned pregnancies. In achieving this recognition, Vitae played an indispensable role by providing essential marketing services, enabling us to connect with women who require our assistance.”
Vitae’s Research Application Team works with the Alpha Centers to develop landing pages, blog posts, and websites using research-backed messaging strategies. Additionally, the team uses Google Ads to ensure the Alpha Centers appear at the top of search engine result pages. These strategies bring lifesaving help to abortion-determined women who are seeking truth at the moment they need it most.