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Debbie Stokes

Debbie Stokes, a 20-year veteran with the Vitae Foundation, has been involved with almost every aspect of the organization. Stokes played a critical role on almost all of Vitae’s television ad shoots. She helped choose the production teams keeping in mind the cultural issues relating to each commercial. Stokes knew it was important to maintain production teams that were known for their expertise to prevent costly mistakes relating to a cultural community outside of their own.

In 2003, when Vitae made a tectonic shift to call-for-help ads targeted at women experiencing unplanned pregnancies, Stokes was there, going into markets and walking through some of the most crime-ridden neighborhoods in Los Angeles, Washington, DC and New York City. There were neighborhoods where a pregnancy center was surrounded by ten abortion facilities. She met with pregnancy center directors and others from the pro-life community to get the lay of the land. This information helped determine not only the right ad but where, in the large market, to air it as well.

In 2007, Stokes helped Vitae transition to its first print ad campaign on the subways of New York City, the abortion capital of the country. She led the way into Vitae’s online strategies with the research-based YourOptions website for pregnant women in need. Later, Stokes reached out deeper into the web on behalf of Vitae knowing more women were going online looking for abortion. The strategy used caused a huge shift that began to not only even the playing field but tip it in our direction.

As Vitae’s Brand Manager, Stokes made sure everything produced was in line with Vitae’s vast knowledge base of research. She helped lead several of Vitae’s research studies working closely with Dr. Charles Kenney, one of the nation’s top consumer psychologists. As an educator, she is gifted with the ability not only to absorb the complicated research but fully share it with others in a way that makes it easily understandable, including how it’s applied.
Debbie has a BS in Child Development from the University of Missouri. She and her husband Rick have been married for 43 years and have been blessed with two daughters and three grandchildren.

Speaker Endorsements

  • Getting the verbiage right is vital. The money Vitae is investing makes us go a lot further, to the point that we’re a huge annoyance to Planned Parenthood of the Great Northwest and NARAL Pro-Choice Washington.

    Hasselbeck tells Vitae Donors to Lean InKim Triller, Executive Director of Care Net of Puget Sound - Seattle, Washington
  • For any pregnancy center serious about reaching, engaging, and supporting abortion-minded women, familiarity with the research and messaging strategies produced by Vitae is essential.

    hasselbeck inspiresLeanna Baumer, Executive Director of Assist Pregnancy Center - Annandale, Virginia
  • My abortion was not about birth control—it was about fear. Fear of ruining my current reputation and future dreams. Fear of people finding out I wasn’t a “good” girl. Someone finally understood why I had an abortion and had research to support it!

    Georgette Forney, Silent No More
  • The masters of media are the people defining the moral value system…that is why what you’re doing [Vitae Foundation] is of such vital importance. You are saving lives.

    Oliver North, U.S. Marine (Ret.), Author, Fox News Correspondent
  • The Vitae Foundation is at the forefront of where this movement needs to go, and I really applaud you. You’re changing minds, you’re changing hearts, and the world is a better place for your vision.

    Sean Hannity, TV Host
  • Everybody should ask this question: If you didn’t show up, who would miss you and why? If Vitae hadn’t shown up, think of the babies today who would not be here if it weren’t for them. That’s the greatest contribution we could make to our fellow human beings.

    Lou Holtz, Former Coach - Notre Dame Football


Donate a life tomorrow. Vitae needs your help! If a woman contemplating an abortion doesn’t see Vitae’s messaging, she ends up at an abortion facility instead of a life-affirming Pregnancy Help Center. It’s that simple. Please donate today.

How Can You Help?

It's lifesaving! If you have a passion for Vitae's mission, you can volunteer in a number of ways—at our headquarters in Jefferson City, Missouri, or at one of our events across the country. We would love to meet you!

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