“Johanna”

Vitae Ad Saves Woman Who Googles “Abortion Pill”  After seeing a positive line on an at-home pregnancy test, “Johanna” quickly searched online for information on the “abortion pill.”  Vitae’s ad for Thrive Orlando came up, sent her to the Vitae page created...

Trauma of Abortion

The pro-life movement has long endeavored to understand the complex emotional struggle behind a woman’s decision to continue or abort an unplanned pregnancy. To explore the dynamics of this dilemma and to aid pro-life groups in assisting women in crisis, the Vitae...

Saving Grace

The Planned Parenthood Brand & Branding PHCs By Carl Landwehr and Jeff Pauls, Ph.D. “It made me feel like I needed to go to a real doctor and Planned Parenthood clearly had ulterior motives.” ~Vitae Research Participant Vitae Foundation completed our seventh...