Saving Grace Part One:
The Strengths and Weaknesses of the Planned Parenthood Brand By Carl Landwehr and Jeff Pauls, Ph.D. This study found that the Planned Parenthood customer can generally be divided into two categories: younger women in their fertile years and the “legacy customer,” a...
Saving Grace Part Three
Building the Pregnancy Help Center Brand By Carl Landwehr and Jeff Pauls, Ph.D. This is the third in a series of three articles covering the results of our seventh in-depth Right Brain research study, involving over 70 women who went to Planned Parenthood for services...
Saving Grace Part Two
The “Healthcare” Message Now Being Marketed by Planned Parenthood By Carl Landwehr and Jeff Pauls, Ph.D. This is the second in a series of three articles covering the results of Vitae Foundation’s seventh in-depth Right Brain Research study, involving over 70 women...
Jason Chaffetz tells Audience Phones Can Save Lives
Jason Chaffetz came to Jefferson City, Mo., on Tuesday to thank the Vitae Foundation for its life-saving work and told the audience where lifesaving help often begins. “When young people are in trouble and when they find themselves ready to make a decision, what are...
“Annika”
Annika and her husband came into Care Net of Puget Sound looking for an ultrasound. They knew they were pregnant, but not sure how far along the pregnancy was. As soon as Care Net’s Client Advocate started asking Annika the intake questions, she interrupted and said, “We are not sure what we are going to do; we want an abortion.” The couple had a young son at home and felt they were not ready for another baby. The Client Advocate explained that they don’t perform or refer for abortions but could provide information to help in their decision.
“Sheila & Carly”
“The girls love the program,” Director of Operations Ginger Smith stated. “We make sure they have a healthy pregnancy and teach them about caring for a baby.” In Sheila’s case, she stuck with the program and her relationship with her mother was eventually mended. In fact, the grandmother now babysits the grandchild she couldn’t accept initially.