Trauma of Abortion
The pro-life movement has long endeavored to understand the complex emotional struggle behind a woman’s decision to continue or abort an unplanned pregnancy. To explore the dynamics of this dilemma and to aid pro-life groups in assisting women in crisis, the Vitae...
Saving Grace
The Planned Parenthood Brand & Branding PHCs By Carl Landwehr and Jeff Pauls, Ph.D. “It made me feel like I needed to go to a real doctor and Planned Parenthood clearly had ulterior motives.” ~Vitae Research Participant Vitae Foundation completed our seventh...
Saving Grace Part One:
The Strengths and Weaknesses of the Planned Parenthood Brand By Carl Landwehr and Jeff Pauls, Ph.D. This study found that the Planned Parenthood customer can generally be divided into two categories: younger women in their fertile years and the “legacy customer,” a...
Saving Grace Part Three
Building the Pregnancy Help Center Brand By Carl Landwehr and Jeff Pauls, Ph.D. This is the third in a series of three articles covering the results of our seventh in-depth Right Brain research study, involving over 70 women who went to Planned Parenthood for services...
Saving Grace Part Two
The “Healthcare” Message Now Being Marketed by Planned Parenthood By Carl Landwehr and Jeff Pauls, Ph.D. This is the second in a series of three articles covering the results of Vitae Foundation’s seventh in-depth Right Brain Research study, involving over 70 women...
Jason Chaffetz tells Audience Phones Can Save Lives
Jason Chaffetz came to Jefferson City, Mo., on Tuesday to thank the Vitae Foundation for its life-saving work and told the audience where lifesaving help often begins. “When young people are in trouble and when they find themselves ready to make a decision, what are...