A Deeper Dive into the Abortion Pill Study

Commonly referred to as a chemical or medication abortion, the “abortion pill” is, in actuality, a two-part, drug-induced abortion that occurs outside of an abortion facility (using Mifepristone and Misoprostol) that is approved by the FDA through seven weeks of pregnancy. Abortion pills account for nearly 60% of all abortions in the U.S. In 2022, Vitae commissioned Emotional ConteXt to interview women, ages twenty to thirty-four, about their perception of the abortion pills. Some of the key findings of the study are below:

1. 86% of respondents knew of the abortion pill, though hardly any understood quite how the drug-induced process worked.

2. 65% of women interviewed described the chemical abortion process as an easier, more private, way to end a pregnancy.

3. Respondents expressed mixed emotions on the regulation of abortion pills. They were both conflicted with the idea of limiting “choice” and abusing or overusing what they deemed “the right to choose.”

4. Nearly 30% of respondents expressed significant frustration with abortion bans, echoing the pro-abortion talking points of control and hypocrisy.

5. Over 70% of respondents had never heard of Abortion Pill Reversal (APR), and none could draw from first-hand experience with APR, resulting in an inability to grasp true, right-brain data.

Vitae is moving forward with Phase Two of the Abortion Pill Study, conducting interviews with women who have first-hand experience with abortion pill reversal. Additionally, we have designed new media campaigns centered around what we learned in Phase One of this study. Messaging will focus on abortion pill education, including the dangers of the process, as well as the efficacy of abortion pill reversal.

Minority Women’s Health Study Enters Phase Three

As a part of Phase Two of the National Women’s Health Study, Vitae’s research team commissioned Emotional ConteXt to conduct another research study of Black women (entitled the “Minority Women’s Health Study”) to help us specifically understand what drives perceptions and beliefs about abortion in the Black community.

Vitae has utilized the results of this study to begin Phase Three to develop messaging strategies to reach women in the Black community. Additionally, we have identified a method of delivery based on the racial group. We look forward to sharing more in our next newsletter.