Trauma of Abortion

The pro-life movement has long endeavored to understand the complex emotional struggle behind a woman’s decision to continue or abort an unplanned pregnancy. To explore the dynamics of this dilemma and to aid pro-life groups in assisting women in crisis, the Vitae...

Saving Grace

The Planned Parenthood Brand & Branding PHCs By Carl Landwehr and Jeff Pauls, Ph.D. “It made me feel like I needed to go to a real doctor and Planned Parenthood clearly had ulterior motives.” ~Vitae Research Participant Vitae Foundation completed our seventh...

Saving Grace Part One:

The Strengths and Weaknesses of the Planned Parenthood Brand By Carl Landwehr and Jeff Pauls, Ph.D. This study found that the Planned Parenthood customer can generally be divided into two categories: younger women in their fertile years and the “legacy customer,” a...