by Vitae Foundation | May 13, 2021 | Research Studies
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by Vitae Foundation | May 13, 2021 | Research Studies
The pro-life movement has long endeavored to understand the complex emotional struggle behind a woman’s decision to continue or abort an unplanned pregnancy. To explore the dynamics of this dilemma and to aid pro-life groups in assisting women in crisis, the Vitae...
by Vitae Foundation | May 13, 2021 | Research Studies
The Planned Parenthood Brand & Branding PHCs By Carl Landwehr and Jeff Pauls, Ph.D. “It made me feel like I needed to go to a real doctor and Planned Parenthood clearly had ulterior motives.” ~Vitae Research Participant Vitae Foundation completed our seventh...
by Vitae Foundation | May 13, 2021 | Research Studies
The Strengths and Weaknesses of the Planned Parenthood Brand By Carl Landwehr and Jeff Pauls, Ph.D. This study found that the Planned Parenthood customer can generally be divided into two categories: younger women in their fertile years and the “legacy customer,” a...
by Vitae Foundation | May 13, 2021 | Research Studies
Building the Pregnancy Help Center Brand By Carl Landwehr and Jeff Pauls, Ph.D. This is the third in a series of three articles covering the results of our seventh in-depth Right Brain research study, involving over 70 women who went to Planned Parenthood for services...
by Vitae Foundation | May 13, 2021 | Research Studies
The “Healthcare” Message Now Being Marketed by Planned Parenthood By Carl Landwehr and Jeff Pauls, Ph.D. This is the second in a series of three articles covering the results of Vitae Foundation’s seventh in-depth Right Brain Research study, involving over 70 women...
