Abortion: A Failure to Communicate

For twenty-five years the pro-life movement has stood up to defend perhaps the most crucial principle in any civilized society, namely, the sanctity and value of every human life. However, neither the profundity and scale […]

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Trauma of Abortion

The pro-life movement has long endeavored to understand the complex emotional struggle behind a woman’s decision to continue or abort an unplanned pregnancy. To explore the dynamics of this dilemma and to aid pro-life groups […]

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Saving Grace

The Planned Parenthood Brand & Branding PHCs By Carl Landwehr and Jeff Pauls, Ph.D. “It made me feel like I needed to go to a real doctor and Planned Parenthood clearly had ulterior motives.” ~Vitae Research Participant […]

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Saving Grace Part One:

The Strengths and Weaknesses of the Planned Parenthood Brand By Carl Landwehr and Jeff Pauls, Ph.D. This study found that the Planned Parenthood customer can generally be divided into two categories: younger women in their fertile years […]

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Saving Grace Part Three

Building the Pregnancy Help Center Brand By Carl Landwehr and Jeff Pauls, Ph.D. This is the third in a series of three articles covering the results of our seventh in-depth Right Brain research study, involving over […]

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Saving Grace Part Two

The “Healthcare” Message Now Being Marketed by Planned Parenthood By Carl Landwehr and Jeff Pauls, Ph.D. This is the second in a series of three articles covering the results of Vitae Foundation’s seventh in-depth Right Brain […]

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